EFFORTLESS LUXURY: LINA BECKER’S NEW TAKE ON BRIDAL
In Conversation with Hagen Lauckner on the New Collection and the Future of Bridal Fashion
“Effortless elegance” – this term captures what the Lina Becker team is currently working on intensively. Hagen Lauckner, CFO of German bridal brand Lina Becker, explains how blending luxurious fabrics, refined lace, and meticulous craftsmanship creates distinctive new highlights. A conversation about the future of bridal fashion, authenticity in the age of AI, and the inspiration that flows from European Bridal Week.
Q: Lina Becker’s 2027 bridal collection is already taking shape, with many innovative ideas continually evolving. Could you share a glimpse of the preparations – what will set this collection apart, and what makes it unique?
A: Our work on a new collection begins well before the first cut of fabric. For 2027, we are exploring the concept of “Effortless Luxury” – through the shapes, the fabrics, and the way each dress moves and feels. By choosing the finest fabrics and exquisite lace, we craft gowns that are timelessly elegant yet distinctly individual. The details are especially intriguing: tiny, nearly invisible finishes that only reveal themselves upon closer look – a subtle luxury that defines our signature touch.
Q: In today’s world, artificial intelligence is an ever-growing presence. Yet, why is true human creativity absolutely essential for the Lina Becker design team in crafting their new bridal collection?
A: Artificial intelligence can simplify many processes, but it cannot replace human intuition. Fashion, particularly bridal fashion, is driven by emotion. We listen, we feel, and we let real stories inspire us. Selecting fabrics or lace isn’t just about the material—it’s about the atmosphere, the emotion that a dress will evoke. Only creativity born from human hands can truly capture that.
Q: Known for their intricate and loving craftsmanship, Lina Becker’s designs place great emphasis on detail. How important is the concept of “handmade” for Lina Becker, both as a brand and for the team behind it, particularly when compared to digital or AI-driven processes?
A: Craftsmanship forms the heart of everything we do. Each seam, stitch, and cut tells a story of precision and devotion. Through the use of high-quality fabrics and exquisite lace, we create dresses that feel light and remain light, while expressing a distinctive style. It’s the “handmade” touch that counts—it makes each dress truly one of a kind.
Q: Just like Lina Becker, European Bridal Week values genuine craftsmanship and a profound understanding of the industry, beyond any AI-generated standards. What does this shared foundation of values mean for Lina Becker in your collaboration?
A: What we appreciate about European Bridal Week is that they champion the same values as we do: authenticity, real craftsmanship, and a deep industry knowledge. It’s not about following generic trends, but about quality, substance, and respectful exchange. This common ground creates trust and makes working together especially rewarding.
Q: How important is European Bridal Week as a platform for Lina Becker to showcase the new collections, particularly when it comes to connecting personally with retailers, buyers, and other creative professionals?
A: For us, European Bridal Week is far more than a mere showcase. It is a space to exchange ideas, listen, and fully experience fashion. Here, we can display our dresses exactly as they were designed to be: effortless, handcrafted, and rich in delicate details. At the same time, engaging directly with retailers, buyers, and creatives gives us fresh inspiration every time.
Q: What delights does Lina Becker have in store for European Bridal Week 2026, and why is the new collection a must-see for visitors?
A: At EBW 2026, we will present our new collection, which continues our signature style while opening up exciting new directions. Visitors can expect intricate lace, cutting-edge fabrics, and designs that are simultaneously effortless, light, contemporary, and unmistakably unique. Those who join our stand will feel what drives us: empowering every bride to feel entirely herself in her gown – “find your dress, be yourself”.
02-10-2025
